"emel is on the rise"
Facts & Figures

Facts & Figures

The global Muslim population is expected to rise by 35% in the next 20 years, to 2.2billion. But exactly where is the majority of this market based? What is the average age demographic? And how can you reach them? Find all the relevant facts and figures on the growing Muslim market here. 

Muslims are predicated to account for almost 30% of the world’s population by 2030. *Pew Research Center

There are approximately 1.6 billion Muslims living in the world today, with an estimated 2.8 million Muslims living in the UK alone. *Pew Business Center

The British Muslim consumer represents a spending power of £20.5 billion *Mintel

Islamic products and services that conform to Islamic Law are worth $2 trillion (£1.3 trillion) annually *Marketing Week 

60% of Muslims are under the age of 29 *Pew Research Center

74% of Muslims aged between 16 and 24 define themselves by faith and not race *UK Home Office